Multi-location SEO is mostly an operations problem. The brands that win are the ones that maintain consistent, complete, locally-relevant data across every location, every channel and every month.
This playbook covers the systems that make that possible at scale.
Location page architecture
- One unique URL per physical location
- Local NAP, hours, services and embedded map
- Local team photos, reviews and case studies
- LocalBusiness schema with geo coordinates
Google Business Profile at scale
Centralise ownership but allow local detail. Use a consistent posting cadence, photo upload schedule and review-response workflow across every profile.
Citations and data consistency
Use a single source of truth for NAP data and push to every major directory. Inconsistencies are the most common cause of local visibility drops.
Local content
Local case studies, partnerships, sponsorships and events give each location page a reason to exist beyond a template.
Measurement
Track GBP insights, local pack rankings, location-level form fills and call tracking per location to identify which markets need investment.
Audit every location in one scan
PresenceScan AI checks each location's visibility across the web.